Empowering women-led businesses in the informal sector with digital tools for economic independence. Connecting tradition with modernity through practical tech education.
Active Businesses
Digitizing Markets
"Since joining WiDEI, I’ve acquired new customers and significantly improved my business branding, marketing, and operations. Thanks to Paahibu Space and the WiDiB Initiative"
We focus on women-led businesses in rural and underrepresented communities. By equipping them with skills to digitize traditional practices—like weaving, pottery, and trading—we strengthen their economic future and preserve cultural heritage through modern channels.
500+
Women Trained
30
Communities Reached
40%
Avg. Business Growth
We don't just teach code; we integrate digital tools into the daily fabric of market life.
On-site workshops right in the heart of local markets, minimizing disruption to daily trade while maximizing attendance.
Converting the most popular messaging app into a powerful storefront. Catalogues, quick replies, and status updates.
Specialized digital inventory tracking for artisans. Preserving traditional crafts by accessing global digital markets.
Breaking down complex digital concepts using local dialects and culturally resonant analogies for true understanding.
We engage community leaders and trade unions to build trust and understand specific local needs before any training begins.
Conducting practical, trade-based workshops. Women learn to create digital catalogues, manage customer contacts, and process digital payments.
Long-term mentorship and access to a network of women entrepreneurs ensuring businesses don't just survive, but thrive online.
Impact Spotlight
"The training helped me to create a business plan that guides our operations."
- Vivian Ackon, CEO Divine Apparel
"Divine Apparel specializes in quality men's wears. It was borne during my participation in the WiDiB & WiDEI programs. The training helped me to create a business plan that guides our operations."
"With Paahibu Space's support, we branded, including a new logo, and gained digital marketing, storytelling, branding and customer engagement skills which have helped transformed how we connect with clients."
"We've since enhanced our online presence and now offer personalized engravings on items like belts, watches, and wallets, adding a special touch for our customers."
